What to Email Shopify Customers: 50+ Campaign Ideas That Convert

Never wonder what to email your customers again. Here are 50+ proven email campaign ideas organized by category, plus a system for generating endless content from your Shopify data.

The Blank Page Problem

"What should I send this week?"

If this question haunts you every time you open Klaviyo, you're not alone. The blank page problem is the #1 barrier to consistent email marketing.

This guide solves that. Here are 50+ campaign ideas that work for virtually any Shopify store.

Product-Focused Campaigns

Best-Seller Campaigns

  1. Best-seller spotlight: Deep dive into your #1 product
  2. Monthly best-sellers roundup: "What everyone's buying"
  3. Staff picks: Team members share favorites
  4. Trending now: Products with sudden popularity

New Product Campaigns

  1. New arrival announcement
  2. VIP early access
  3. Behind-the-scenes launch
  4. Pre-order campaign

Inventory-Based Campaigns

  1. Back in stock alerts
  2. Low stock warnings
  3. Last chance emails
  4. Seasonal clear-out

Social Proof Campaigns

  1. Review roundup: Your best recent 5-star reviews
  2. Customer spotlight: Feature a specific customer story
  3. Before/after showcase: Transformation photos
  4. UGC gallery: Instagram/TikTok photos
  5. Press mentions
  6. Influencer features

Value-Add Campaigns

Educational Content

  1. How-to guides
  2. Tips and tricks
  3. Common mistakes to avoid
  4. Expert interviews
  5. Myth-busting

Brand Story Content

  1. Founder story
  2. Team introduction
  3. Mission and values
  4. Manufacturing tour
  5. Sustainability updates

Promotional Campaigns

  1. Flash sales (24-48 hours)
  2. VIP exclusives
  3. Free shipping thresholds
  4. Bundle deals
  5. BOGO offers
  6. Birthday/anniversary discounts
  7. Holiday sales
  8. Loyalty rewards

Using Your Shopify Data

These ideas work, but here's something better: let your data tell you what to send.

Your Shopify store contains signals:

  • Sales spike on a product → Spotlight it
  • Product frequently bought with another → Cross-sell
  • Item restocks → Alert interested customers
  • Category seeing growth → Feature the category

This is what Eltie does automatically. We analyze your Shopify data and generate campaign recommendations with email drafts ready to customize.

Building Your Rotation

Create a monthly rotation so you never run out:

  • Week 1: Product spotlight + Educational content
  • Week 2: Social proof + Promotional offer
  • Week 3: New arrival + Brand story
  • Week 4: Customer feature + Promotional offer

Same format, fresh content, infinite runway.

Next Steps

You now have 50+ ideas. The question isn't "what should I send?"—it's "which of these will I execute this week?"

If you want help turning these ideas into actual campaigns, Eltie can generate your campaign calendar with email drafts based on your Shopify data.