Product Update — January 2026
Eltie just got smarter and more flexible. From deeper research and improved templating to new design controls and faster workflows, this update helps you create more on-brand emails with less effort. Plus, better Shopify data accuracy and onboarding make getting started smoother than ever.
Elliot Kovac
Founder
January was a month of big releases at Eltie. We made Eltie way smarter - it’s now an undisputed expert on your brand - and we’ve narrowed the gap significantly to designs made in Figma. Here’s how:
🧠 Deep Research (Game changer)
Eltie now researches your brand across the internet, learning your entire brand story, competitive positioning, customer testimonials and much more. You get better ideas, better copy, better emails. Here’s a launch video I put together showing it in more detail.
🎨 Better Design, Less Effort
Better & smarter designs (cleaner layouts, better flow). Eltie now creates beautiful sections like the ones below in one shot.
Saved headers and footers: Design them once and Eltie reuses them for each email. Klaviyo’s unsub link is used by default in Eltie footers.
Border radius + custom fonts: We’re now matching your brand styles 1:1 by letting you upload custom fonts and set how rounded you want your buttons or photos.
Beautiful icons: We integrated with a best icon library on the web to bring beautiful icons in your designs.
For agencies and enterprises: Export a monthly strategic plan
Build a months-worth of emails and export the strategy to a PDF for a client or team to review.
🧹 Bug Fixes & Smaller Improvements
We added 13 onboarding videos to get you moving fast. Just click Help > Video Tutorials to watch them or look out for the ▶️ icons throughout the app.
We had a bug where we were importing archived Shopify products when you connected. We squashed it so we’ll never recommend marketing an archived product again.
TL;DR:
Better inputs → better emails → less work.
More coming soon 👀
— Elliot & the Eltie team