3 Eltie Features That Top-Performing Brands Use Daily

Smaller e-commerce brands use Eltie in an expected way: they let Eltie generate campaigns, tweak the copy and designs, export to Klaviyo.

And that works. You'll see results just from sending consistently.

But after top brands want greater control and have higher expectations. To get the most our of Eltie, they're leveraging features that others may not be.

These aren't hidden. They're just easy to skip if you're moving quickly.

Here are the three features top performers use religiously—and why they matter for your bottom line.

1. Image Generator & Editor: Your Creative Team in Your Pocket

The Problem

You need creative assets for your emails. Different crops for mobile vs desktop. Lifestyle photography that doesn't exist. Holiday versions of product shots. Seasonal hero images.

Your options are limited:

• Hire a designer ($$$)
• Learn Photoshop (time you don't have)
• Skip it and use basic layouts (which tank engagement)

Most brands choose option three because the other two aren't realistic.

The Solution

Eltie's image generator and editor let you create and modify email creative in seconds—no design skills required.

Image Generator

Need a full email hero section? A product showcase with lifestyle context? A seasonal scene featuring your bestsellers?

Tell Eltie what you need and it generates complete email sections—images, text overlays, product callouts, CTAs—ready to drop into your campaign.

Example: "Create a cozy winter scene with our bestselling candles on a wooden table with warm lighting and steam rising."

You get a fully designed section in 10 seconds.

Image Editor

Already have product photography you love? The editor lets you adapt it for email without starting from scratch:

• Crop for different layouts and aspect ratios
• Add seasonal elements (snow, fall leaves, holiday decorations)
• Remove backgrounds or distracting elements
• Change colors to match campaign themes
• Create variations for A/B testing

All your Shopify product photos are already loaded in Eltie, so your entire asset library is ready to use.

Why This Matters

Editing a photo in Eltie takes about 20 seconds.

That speed completely changes your creative process. Instead of committing to one direction because making changes would take too long, you can actually test ideas.

Want to see if a winter-themed version of your hero image performs better? Make it and find out. Takes less time than writing this sentence.

The Bottom Line

Better creative = higher engagement = more clicks = more revenue.

And now you can actually afford to invest in creative without blowing your budget or your timeline.

2. Saved Blocks: The Template System That Actually Saves Time

The Problem

You spend time getting an email section perfect. The layout, the copy cadence, the CTA placement—everything is dialed.

Then you need to recreate it for the next campaign.

Traditional templates help, but you still have to manually swap out every element: change the product images, rewrite the copy, update the button links, replace the headline.

It's tedious. And when something is tedious, you either skip it or rush through it—neither of which helps your results.

The Solution

Saved blocks in Eltie work differently.

When you build a section you love—a hero, a product gallery, a testimonial block—save it using the save icon.

Now you can reuse that exact design in future emails with one click.

Here's the difference:

When you drop a saved block into a new email, Eltie automatically fills it with the relevant copy, products, images, and buttons for that specific campaign.

You're not manually updating every element like you would with a traditional template. You're preserving the structure and design while Eltie handles the content.

Example Workflow

1. Spend 10 minutes building the perfect product showcase section
2. Save it
3. Next time you need a product showcase, drop in the saved block
4. Eltie automatically populates it with the right products, copy, and CTAs for that email
5. Make any final tweaks (takes 30 seconds)
6. Done

Why This Matters

You get the consistency and polish of using templates without the tedious busywork of updating every element.

The result: Your emails look cohesive and professional, you save hours every month, and you can focus your energy on strategy instead of execution.

3. Custom Instructions: How to Get Exactly What You Want

The Problem

When you generate your monthly calendar, Eltie can only work with the information you give it.

If you click "generate" without providing context—no upcoming launches, no planned promotions, no inventory priorities—you'll get generic campaign ideas instead of a strategic calendar built around your business.

It's the difference between "send an email about your bestsellers" and "build a three-email teaser sequence for your new collection dropping on the 15th, then transition into a VIP early access sale on the 22nd."

The Solution

Take 2 minutes before generating to fill out custom instructions:

Product Launches
Any new products or collections coming? Eltie will build teaser and launch sequences with proper cadence.

Promotions
Sales planned? Eltie creates the full promotional arc—early access for VIPs, main sale announcement, final hours urgency.

Product Focus
Need to move specific inventory? Want to highlight certain collections? Select them directly from your Shopify catalog and Eltie will feature them prominently.

Seasonal & Brand Moments
Holiday angles, brand anniversaries, sustainability initiatives—anything Eltie should weave into your calendar.

Why This Matters

Eltie is remarkably good at understanding which products you're talking about and connecting the right emails to the right catalog items.

When you say "promote our new summer collection launching June 1st," Eltie knows exactly which products to feature, how to sequence the emails, and what messaging framework to use.

The result: You get a calendar that feels like it was built by someone who actually knows your business—because it was.

Pro Tip

You can skip custom instructions and still generate a solid calendar. But those 2 minutes typically translate into thousands of dollars in additional revenue because your campaigns are perfectly aligned with your business priorities.

Bonus Feature: Revenue Projections

This isn't technically underutilized—most people see it—but many don't understand how powerful it is.

Look at the top right of your calendar. That estimated revenue number isn't a guess.

Eltie built a custom AI model that analyzes your historical Klaviyo performance to project how much incremental revenue you'll generate by sending consistently through the platform.

Why This Matters

Accountability
You now have a measurable goal. If Eltie says you'll generate $15,000 this month and you only hit $8,000, something needs to change—maybe your send frequency, maybe your creative, maybe your product selection.

Prioritization
When you see "$12,000 in estimated revenue waiting for you this month," it's a lot harder to deprioritize email because you're "too busy." That's real money sitting on the table.

Planning
You can forecast email revenue and build it into your broader business planning. No more treating email as a wild card—it's a predictable revenue channel.

The Bottom Line

Most brands underestimate how much revenue they're leaving on the table by sending inconsistently.

The projection model makes it visible. And once it's visible, it's a lot harder to ignore.

Putting It All Together

Here's what top-performing brands do:

1. Before generating their calendar: They spend 2 minutes on custom instructions to align campaigns with business priorities
2. When building emails: They use the image generator and editor to create scroll-stopping creative in seconds instead of hours
3. When they nail a design: They save the block so they can reuse it next time without rebuilding from scratch
4. Throughout the month: They reference their revenue projections to stay accountable and adjust if needed

None of these steps take long. But combined, they're the difference between "Eltie helps me send emails" and "Eltie is driving measurable revenue growth for my business."

The features are already there. The value is already built.

You just need to use them.

Ready to unlock these features? Log into Eltie and start exploring. And if you have questions, reply to any of our emails—we're here to help.

— Elliot